Attracting tourists + extending their stay

DRIVING THE VISITOR ECONOMY

Boost your marketing

BRAND STORY

Check out our style guide for Central Queensland Highlands, Explore More, a brand that’s been designed to help you attract more customers and bring more visitors to our region.

It’s filled with logos, a colour palette, and ideas to use for free when promoting your business.

This video series uses the branding and you’re welcome to share or contact rdavies@chdc.com.au to request downloadable files:

2023/4 edition out now

VISITOR GUIDE

The 2023/24 version of the free Central Queensland Highlands Visitor Guide is now available.

It includes a pull-out A3 touring map and features 40 pages of itineraries and experiences, self-drive trails, eating and accommodation options, and camping and caravanning information.

See it online here.

How to get copies for your business:

  • If you’re located within the Central Queensland Highlands, call into the Visitor Information Centre in Emerald to collect a box of guides.
  • If you’re located outside the region, you can now order directly with Link Logic here.

We’ve also produced mini guides for the Emerald Mosaic Pathway and van Gogh Painting, Emerald CBD Artwork Trail, Lake Maraboon, and Bedford Weir near Blackwater.

Contact emerald@chdc.com.au with any questions.

A personal invitation + welcome

INFORMATION CENTRES + EXPOS

CHDC manages the accredited Central Queensland Highlands Visitor Information Centre in Emerald, which is run by staff with the support of volunteers.

We also have seasonal satellite information centres in Duaringa, Springsure and Blackwater – the three main entry points to our region.

CHDC coordinates a Central Queensland Highlands-branded trade stand at major travel expos each year, including the Caravan and Camping Supershow in Brisbane.

Stay ahead of the curve

REGIONAL EVENTS CALENDAR

What’s On Central Queensland Highlands is the official events hub for the region.

It is targeted at both visitors and locals but, just as importantly, it’s also designed to keep tourism operators updated on future events.

The hub helps accommodation and hospitality providers prepare for increased capacity demand, and enable a variety of businesses to collaborate and cross-promote to encourage event visitors to stay longer in the region.

USE OUR PHOTOS

If you need some top-notch local photos for business marketing, a report, or something else, we can help!

CHDC has large bank of stock images from across the Central Queensland Highlands, available to use for free.

To make a request or find out more, contact CHDC’s Projects Officer Rowena Davies rdavies@chdc.com.au.

FIND + FOLLOW US ONLINE

Follow our Instagram page Central Queensland Highlands here.

Follow our Facebook page Central Queensland Highlands here.

You are welcome to share our posts, and please tag us (#explorecqh) so we can share your posts too.

Our website centralqueenslandhighlands.com.au is a key marketing tool for the region and you’re encouraged to use it to promote your business.

To find out more, contact CHDC’s Communications Officer Nicky Fisher nfisher@chdc.com.au.

RV, CARAVAN + CAMPING

CHDC guided the completion of the Central Queensland Highlands Recreational Vehicle (RV), Caravan, and Camping Strategy 2023-32, which charts a course for the coordination, management, and growth of the sector within the region.

The report outlines four key focus areas: capacity, management, tourism product development, and awareness. Within each of these, the Action Plan gives a breakdown of strategies, spanning from immediate to long-term, to guide efforts forward.