Attracting tourists + extending their stay

DRIVING THE VISITOR ECONOMY

Boost your marketing

BRAND STORY

Check out our style guide for Central Queensland Highlands, Explore More, a brand that’s been designed to help you attract more customers and bring more visitors to our region.

It’s filled with logos, a colour palette, and ideas to use for free when promoting your business.

This video series uses the branding and you’re welcome to share or contact rdavies@chdc.com.au to request downloadable files.

2023/4 edition out now

VISITOR GUIDE

The 2023/24 version of the free Central Queensland Highlands Visitor Guide is now available.

See it online here or here’s how to get copies for your business:

  • If you’re located within the Central Queensland Highlands, call into the Visitor Information Centre in Emerald to collect a box of guides.
  • If you’re located outside the region, you can now order directly with Link Logic here.

We’ve also produced a town map for Emerald, mini guides for the Emerald Mosaic Pathway and van Gogh Painting, Emerald CBD Artwork Trail, Lake Maraboon, and Bedford Weir near Blackwater.

Contact emerald@chdc.com.au with any questions.

Stay ahead of the curve

REGIONAL EVENTS CALENDAR

What’s On Central Queensland Highlands is the official events hub for the region.

It is targeted at both visitors and locals but, just as importantly, it’s also designed to keep tourism operators updated on future events.

The hub helps accommodation and hospitality providers prepare for increased capacity demand, and enable a variety of businesses to collaborate and cross-promote to encourage event visitors to stay longer in the region.

A personal invitation + welcome

INFORMATION CENTRES + EXPOS

CHDC manages the accredited Central Queensland Highlands Visitor Information Centre in Emerald, which is run by staff with the support of volunteers.

We also have seasonal satellite information centres in Duaringa, Springsure and Blackwater – the three main entry points to our region.

CHDC coordinates a Central Queensland Highlands-branded trade stand at major travel expos each year, including the Caravan and Camping Supershow in Brisbane.

Our regional tourism organisation

QUEENSLAND COUNTRY

The Central Highlands became a member of the regional tourism organisation (RTO) called Queensland Country Tourism (QCT) in late 2023 – backstory here.

QCT’s new Destination Management Plan is a strategic blueprint for the tourism industry in the Queensland Country geographical footprint, which includes the Central Highlands, in the lead up to the 2032 Olympics and Paralympics in Brisbane.

QCT is one of 13 RTOs across the State that play a role in marketing and developing destinations, and coordinating the efforts of industry, local government and the community to grow tourism.

Queensland Country also encompasses Toowoomba, Lockyer Valley, Southern Downs and Granite Belt, South Burnett, Goondiwindi, Somerset, and Western Downs.

USE OUR PHOTOS

If you need some top-notch local photos for business marketing, a report, or something else, we can help!

CHDC has large bank of stock images from across the Central Queensland Highlands, available to use for free.

To make a request or find out more, contact CHDC’s Projects Officer Rowena Davies rdavies@chdc.com.au.

FIND + FOLLOW US ONLINE

Follow our Instagram page Central Queensland Highlands here.

Follow our Facebook page Central Queensland Highlands here.

You are welcome to share our posts, and please tag us (#explorecqh) so we can share your posts too.

Our website centralqueenslandhighlands.com.au is a key marketing tool for the region and you’re encouraged to use it to promote your business.

To find out more, contact CHDC’s Communications Officer Nicky Fisher nfisher@chdc.com.au.

RV, CARAVAN + CAMPING

CHDC guided the completion of the Central Queensland Highlands Recreational Vehicle (RV), Caravan, and Camping Strategy 2023-32, which charts a course for the coordination, management, and growth of the sector within the region.

The report outlines four key focus areas: capacity, management, tourism product development, and awareness. Within each of these, the Action Plan gives a breakdown of strategies, spanning from immediate to long-term, to guide efforts forward.

Training for you + your team

UPSKILLING

A selection of resources tailored to businesses and individuals in the tourism industry.

QTIC'S suite of industry-specific short courses provides businesses and their staff with fast training solutions. The free, bite-sized courses are on YouTube and can fill critical skill gaps in as little as 30 minutes.
The Australian Tourism Export Council, together with Magpie Travel, has launched a dedicated course to teach tourism businesses about Generative AI and to strategically adopt practices in their own businesses.
Watch on YouTube Austrade's series of sustainable tourism training webinars on managing your business in a sustainable way, taking environmental and climate action, respecting culture, and creating a positive social impact.
Tools developed by the Queensland Government for event organisers to ensure visitors living with disability are not just able to access events but are included in all aspects of event planning and delivery.