CHDC’s tourism Facebook and Instagram pages reach almost 100k people every month and have a community of 10.8k followers.

Every post invites travellers to discover the unique places, experiences, and stories that make the Central Queensland Highlands a must-visit.

The more our content is shared and seen, the more visitors and opportunities it brings for local businesses.

Recent highlights:

• In June, we ran a two-week digital advertising campaign across our socials and YouTube, showcasing the region with new images and video content. The campaign reached 76k people and generated 8.2k website visits.
• In July and August, posts about our Sapphire Gemfields towns reached over 100k people and generated more than 760 shares and comments from people excited to plan a trip. These posts included links to detailed blogs on our website. Explore the full blog series here.
• Our most-liked posts over recent months have included Carnarvon Gorge’s Amphitheatre, the opening of Sparrow’s Perch, Blackdown Tableland updates, and promotion of the local show circuit.

Ready to get involved and help us make even more noise?

• Follow us on Facebook and Instagram
• Share our posts to your own business or personal pages to reach your networks
• Tag us in your tourism-related photos and stories so we can feature them
• Use our hashtag #explorecqh

Every like, share, and tag helps showcase the Central Queensland Highlands to the world.