Farewell from Vicki Leeson

I would like to take this opportunity to say a big thank you to all the CHDC team and the local business owners across the region.

This is my last week with CHDC due to family commitments in Rockhampton.

The thank you is to all the business owners who have embraced working with me and the team.

I wish you all the best and prosperity for the future, and keep up the good work.

Details about the Business Facilitator position vacancy can be found here.

In the meantime, if you would like any assistance, please call CHDC on (07) 4982 4386.

Thanks again for your valued support.

Ways you can improve your business from within

Listen

This is perhaps the simplest and most overlooked tactic when trying to boost your sales. Listening to your clients or potential customers is the best way to understand and address their needs. Without open communication, the chances of misunderstandings and frustrations rise. Make sure that you and your sales team understand how to actively listen, ask leading questions to get more information, and are comfortable brainstorming solutions with clients.

If some members of your sales team aren’t okay with employing any of these tactics, that’s fine. It might be better to have them focused more on closing sales or making initial contact than true consultative selling.

Use Social Media to Your Advantage

If you have even a small following on Twitter or Facebook, using social media to promote and tout your product offerings is a great way to raise customer awareness and quite possibly get the phone to ring. Customer testimonials are perfect for posting to social media feeds, and can spark interest in your offerings.

Additionally, don’t just view social media as a sales tool, but as an open line of communication. Use it to disseminate interesting industry information, retweet or repost articles of particular significance, or to further illustrate how your business works, perhaps with behind-the-scenes photos or videos. Social media is first and foremost social; use it as a personal touch point to your audience.

For further information, contact CHDC on E: enquiries@chdc.com.au or T: (07) 4982 4386.

The Business Facilitator program is supported by the Local Buying Foundation

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