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Central Highlands Development Corporation

Driving growth & empowering business in the Central Highlands

Media and Marketing Support for Tourism Businesses

Tools and Resources to Promote Your Tourism Operation

  • BUSHFIRE UPDATE
While the Central Highlands was not directly affected by the recent bushfires, there is concern the world-wide media exposure will impact tourism across Australia. To mitigate this, Tourism Australia has developed a new domestic campaign Holiday Here This Year, which encourages Australians to get out there and see their own backyard. It includes a toolkit to help you integrate the campaign into your marketing. Find out more here.

Tourism and Events Queensland has also created its own campaign, with leverages off the Tourism Australia initiative. Find the toolkit for this campaign here.
  • USE OUR PHOTOS
CHDC has a scrolling display of tourism images at Emerald Airport. You are encouraged to do the same at your business.
View a sample of the images here.
  • JOIN OUR FACEBOOK GROUP
Join the Central Highlands Tourism Industry Facebook Group here. This is friendly and supportive forum for networking, informing, and inspiring through discussion, feedback and debate for all tourism-related businesses in the region.
  • BASIC GUIDE TO INSTAGRAM AND FACEBOOK
CHDC has created a Simple Guide to Instagram and Facebook to help local tourism businesses boost their skills in this space.
Check it out here.
  • VIDEO SERIES
Tourism Australia has created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
Check it out here.
  • FOLLOW US ON SOCIAL MEDIA
Find and follow our Instagram page Discover the Central Highlands using the handle @centralhighlandsqld, or simply click here.
Find and follow our Facebook page Discover the Central Highlands using the handle @centralhighlandsqld, or simply click here.
You are more than welcome to share our posts - especially at those times when you don't have time to source your own content.
  • CHECK OUT OUR TOURISM WEBSITE
The website centralhighlands.com.au is a key marketing tool for the region. Use it to promote your business and please email nfisher@chdc.com.au to update any information.
  • CENTRAL HIGHLANDS VISITOR ECONOMY STRATEGY
The Central Highlands Visitor Economy Strategy 2020-2022 sets out how the industry can collaborate to attract more overnight visitors, increase income across the year and enhance the desirability of the region for work and play.
We need local businesses to play a part in implementing the Strategy.
Check it out here.
If you'd like more advice and support, please contact CHDC Tourism Development Coordinator Paul Thompson or Media Officer Nicky Fisher on (07) 4982 4386.