Media Release 11 June 2019 - Map to Discover the Central Highlands
Media Release 11 June 2019
MAP TO DISCOVER THE CENTRAL HIGHLANDS
Visitors to Queensland’s Central Highlands now have a handy new tool to explore the region.
The new Central Highlands Touring Map is a fold-out brochure featuring information on the region’s best drives, including four-wheel-drive routes and self-drive trails.
The full-colour map is an initiative of the Central Highlands Development Corporation (CHDC) and complements its recently-released Central Highlands Visitor Guide.
The Touring Map and Visitor Guide can be found at centralhighlands.com.au or hard copies are available for free at the region’s Visitor Information Centres.
“This map is designed to inspire and help visitors to explore our region more than they might have otherwise,” CHDC Tourism Development Coordinator Paul Thompson says.
“Not only does that enhance their experience of the Central Highlands, it also extends their stay and thereby their spend – which is a boost to our local economy.
“The map is a new initiative for CHDC but it’s already proven successful in other iconic tourist regions and we think it’s a perfect fit for our thriving drive market.”
The map made its public debut at the Central Highlands stand at last week’s Queensland Caravan, Camping and Touring Supershow in Brisbane.
“Over 2,000 attendees walked away with a copy, which is a fantastic response, especially when you consider we were amongst hundreds of other stalls competing for the crowd’s attention,” Mr Thompson says.
“People liked that it provides practical advice and information, especially on travelling through Carnarvon National Park, that it’s small enough to carry, and that it won’t need WiFi to work!”
The map has been strongly supported by the Central Highlands Regional Council (CHRC), Capricorn Enterprise, and local businesses.
The guide and map will be distributed to Visitor Information Centres across Queensland; various travel shows and expos; accommodation, tourist attractions and other businesses across our region and feeder destinations, such as Longreach, Roma and Rockhampton; and conferences and other events locally.
EDITOR’S NOTE: For further information, please contact Rowena Davies or Paul Thompson on (07) 4982 4386.