WDAS Action 9: The Talent Attraction Strategy

The Central Highlands Workforce Development Program report was prepared by the National Property Research Co. to assist in the development of the Strategy.

The report served as a foundation for understanding the key influences on the Central Highlands economic vitality, social fabric, and housing and childcare needs.

Attracting and retaining a skilled workforce

The Talent Attraction Project, which forms Action 9 of the WDAS (Workforce Development and Accommodation Strategy) is a collaboration between CHDC and Neon Logic Agency with the support of the Central Highlands Resources Roundtable (CHRR) and CHRC. Talent Attraction aims to alleviate critical workforce shortages in the Central Highlands and promote the region. Through research, strategy development, creative execution, campaign implementation, and analysis, the project endeavours to position the region as an appealing destination for living, working, and leisure whilst attracting and retaining skilled professionals.

REGIONAL BUILD-TO-RENT
Potential land identified in Action 2 as well as EOIs from Action 3 to be used to develop a Regional Build-to-Rent Scheme. Land to be identified across the region and firm proposals sought from EOI respondents. Pilot BTR scheme to be confirmed from a feasibility perspective and, if viable, scheme delivered in region in 2025. ◼TIMEFRAME:- Proposals to EOI respondents sought by 30 August 2024. First Pilot BTR, if feasible, to be identified and delivered by 1 March 2025.
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SHUTDOWN COORDINATION
CHDC with support from the Resources Roundtable, to develop a Shutdown Coordination Calendar. The calendar will be developed as a soft copy prior to seeking proposals from software developers to pilot a platform-based Bowen Basin Mines Calendar. ◼TIMEFRAME:- Soft copy Calendar by 30 July 2024. Proposals to be sought by 30 September 2024 and decision made on next steps by 1 December 2024.
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ACCOMMODATION MANAGEMENT
CHDC to seek proposals from software developers to develop a proof-in-concept real-time occupancy of mining accommodation across the region. Understanding real-time vacancy would substantially improve efficiency and availability with opportunity to free up other in-demand accommodation such as motels and hotels in town. If the proof-in-concept is viable, then funding to be sourced to develop further. ◼TIMEFRAME:- Proposals to be sought by 30 October 2024. Proof-in-concept by 15 December 2024.
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FIT-FOR-PURPOSE ACCOMMODATION
Through the WAC, coordinate and acknowledge the need for fit-for-purpose accommodation across the region. Identify appropriate sites for additional village style accommodation in the right locations across the region including expansion of existing in-town locations such as Pritchard Road. Facilitate the required community conversation and necessary engagement with community to balance the need for different forms of accommodation. ◼TIMEFRAME:- Appropriate sites to be identified by 30 September 2024.
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MOVE TO MORE CAMPAIGN
As members of the Regional Activators Alliance, CHDC to ensure that the region is represented in the Move to More campaign. CHDC to understand investment requirement and ensure appropriate budgeting to cover cost if benefit is identified. ◼TIMEFRAME:- 1 December 2024.
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COMMUNITY SUPPORT
CHDC, together with CHRC, to coordinate and better promote access to available funding opportunities for community groups across the region. Encourage major employers to partner with and sponsor community activities and events. A centralised page on CHDC’s website to direct community members to the opportunities such as Grant Finder, Company Community Partnership Schemes, Council Sponsorship Opportunities. ◼TIMEFRAME:- Centralised webpage to be published by 1 February 2025.
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