Tips to Enhance Your Online Presence
15 November 2023
As a small business owner, managing your website and social media can feel overwhelming, challenging and time-consuming. Just thinking about all of the different platforms you could be using is exhausting – Google Business, Facebook Instagram, LinkedIn, Tik Tok, blogs, and podcasts, just to name a few.
Even so, it’s definitely worth setting aside some time to work on this important part of your business. Websites and social channels aren’t just about selling your products or services, they also:
Provide a platform to tell your business’ story, celebrate its achievements and demonstrate your workplace culture
Can be a convenient and fast way to engage with your customers
Show what people are saying about your business
Attract potential employees.
Here are my top tips for enhancing your online presence, connecting with your target audience, and building a stronger brand:
1. Optimise Your Website
Ensure your website is user-friendly, mobile-responsive, and optimised for search engines (SEO).
Use clear and concise language and navigation
Include calls to action
2. Engage in Social Media
Choose platforms that align with your target audience
Regularly share valuable content
Actively engage with your audience through comments, messages and discussions
3. Content is Key
Keep your business details up to date (phone number, address, email address)
Create and share compelling content that is relevant to the needs and interests of your target audience
Use visuals and stories that encourage interactions, (likes, comments, shares) with your target audience
Consistency is crucial
4. Online Reviews and Testimonials
Respond to both positive and negative reviews professionally and promptly
5. Visual Appeal
Use high quality images and graphics and include your team
Create a visually consistent brand identity across all platforms
6. Monitor Analytics
Use analytics tools to track website traffic and social media engagement
Analyse the data to understand what is working well and where improvements can be made
There is an abundance of online resources, webinars and professional services available to support you needs in this area. If you are seeking assistance, please feel free to reach out to me. I would be more than happy to help guide you or connect you with the relevant resources and services.
CHDC’s Business Facilitator program is supported by the Local Buying Foundation.