Central Highlands Development Corporation

Driving growth & empowering business in the Central Highlands

Community attitudes and purchasing behaviours regarding Central Highland produce

Research Report

In 2018, consultants Instinct and Reason conducted a comprehensive survey with Central Highlands residents to understand how, when and where they bought local, fresh produce. 

Identifying market segments, preferred market and information channels, attitudes and demand, this is an invaluable resource for farmers seeking to market local, fresh produce, or retail and event businesses who are interesting in featuring local food.

Gain insights in the full research report.